BetterUp
< Leadership Team

Jordan Hochenbaum

VP, Artificial Intelligence

Jordan Hochenbaum is a technology leader who has spent over 15 years focused on building technologies that empower people to learn, grow, and reach their full potential.

Prior to joining BetterUp, Jordan co-founded and led engineering at Kadenze, a pioneering digital learning platform that democratized access to world-class university education through AI-driven experiences that fostered human connection. After a decade working as a professor and engineering leader in EdTech, he took on the role of CTO at Nirveda Cognition (later acquired), where he developed an enterprise document intelligence and analytics platform that helped organizations make faster, smarter data-driven decisions. Today at BetterUp, his journey has come full circle as he helps enterprises drive performance by empowering their employees to unlock their full potential through the transformative combination of coaching and AI.

His earlier work includes leading research on anomaly detection and cloud infrastructure scaling at Twitter, and developing multitouch technology for immersive AR at Nokia Research. Jordan has published extensively in leading publications including ACM, IEEE, and Usenix, with work spanning machine learning and AI, human-computer interaction, cloud computing, engineering, and music. Alongside his technical leadership, Jordan is deeply passionate about the intersection of music, art, and technology. His innovations in this space have been featured in Wired, Make, and other prominent publications, reflecting his commitment to pushing the boundaries of creative technology.

Jordan holds a Ph.D. in Multimodal Signal Processing & Machine Learning, where his research explored the intersection of music, sensor technologies, and real-world AI applications. He is the author of a widely-adopted Arduino programming book published by Manning, and has been recognized as both a Leonardo Fellow and an Aspen Ideas Scholar (Booz Allen Hamilton and Aspen Institute).